Project Ambition

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Project Ambition

Our purpose is to better understand and manage strategic uncertainty in industry.

Uncertainty creates strategic risks and opportunities that can have a major impact on the overall performance of an organisation. Our vision is therefore to provide guidance for decision makers to manage more systematically and effectively the most important opportunities and threats to their business

We expect STRATrisk to contribute significantly towards:

Particular characteristics of STRATrisk include:

All rights, including translation, reserved. Except for fair copying, no part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying or otherwise without the prior written permission of the authors. Contact the primary authors of this document for such permission are Neil Allan, University of Bath, School of Management, Bath BA2 7A, N.D.Allan@Bath.ac.uk